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Always Aim High Events and BONK! Announce 2017 Partnership

Always Aim High Events, organisers of some of the UK’s most spectacular running, cycling and triathlon events, and Bonk, a UK lifestyle and performance apparel label for the athletic community, are delighted to announce a year-long kit partnership.

Bonk will supply quality branded tech t-shirts and hoodies for Always Aim High Events throughout 2017, starting with the Slateman Triathlon on the 20th and 21st May. In addition, Always Aim High Event participants will benefit from affiliate discounts and promotions on Bonk apparel, including the first release of its upcoming Spring/Summer t-shirt collection.

The partnership will see the two companies collaborate throughout the year on various co- branded promotions for mutual customers and followers. Bonk will also retail at selected events during the race season.

Charlie Evans, Managing Director, Bonk, said: “We are extremely proud to be partnering with Always Aim High Events. They are well renowned in the endurance sports world organising a busy calendar of now iconic races with the same passion and commitment that drives us here at Bonk. Race finishers and supporters will be getting quality kit from a recognised, fresh and credible brand that matches the values of Always Aim High Events, and in turn Bonk will have the opportunity to build brand awareness by partnering with a respected and innovative events organiser. This partnership also marks an exciting development in Bonk’s future growth strategy that will see us build closer relationships with a variety of events, clubs, charities and corporates.”

Adam Lemalle, Marketing Manager, Always Aim High Events, said: “We are delighted to be partnering with such a well-respected sporting label in Bonk for the 2017 season and beyond. We always strive to give our competitors the very best experience possible, and every part of an Always Aim High event is carefully planned to respect this. Having Bonk provide our finishers tech t-shirts and hoodies for some of our biggest events reinforces this dedication to quality across every aspect of the race weekend. Our competitors expect the very best, and partnering with Bonk for event merchandise this year will provide this.”