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Jaden Smith New Balance Partnership Announcement Official Hero
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New Balance Officially Announce Jaden Smith Partnership

Date: July 19 2019

By: T.S. FOX

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Jaden Smith has been rocking New Balances for a while now: the 21-year-old polymath sported NB in his 2017 music video for the SYRE track 'ICON' and dons a pair of 650s on the cover for his latest LP, ERYS. Now Smith and NB are taking things a step further by announcing an official partnership.

The announcement follows Smith's recent appearance in NB's 'Runs in the Family' campaign, and coincides with a brand new video featuring the rapper/singer/songwriter/actor.

'Being an icon is never a goal of mine. My vision is to create as much art as possible and inspire people to do the same,' Smith says in the piece. 'What's next for the Jaden family is revolutionary and it's going to be completely different from anything I've ever done before.'

So, could a collaborative Smith x New Balance shoe be on the way?

Stay tuned and, in the meantime, check out the video below.

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