Odlo will be providing apparel and prizes for the events in addition to offering their new custom cycling range via Always Aim High for clubs looking for high quality and fully customised team branded kit.
UK & IRE Country Manager James Clark said: “Teaming up with Always Aim High is a great partnership for Odlo UK as we look to re-build the brand in the UK and help drive our exceptional product offering across running and cycling. Having been part of their events previously, they are recognised as one of the most professional events companies in the UK.
“Our brand synergies align us perfectly and I am excited to start with the team over the next three years. Being part of the Cardiff triathlon as a title sponsor and our own headline event in such an iconic location like Coed y Brenin is hugely exciting.”
Adam Lemalle, Head of Marketing & Communications for Always Aim High Events said: "We are delighted that Odlo UK has chosen to partner with our events for the next three years. Having Odlo UK as the title sponsor for the brand our Coed y Brenin Trail Duathlon is a perfect fit for this brand-new race in what was recently voted the UK's number one trail centre."
"The partnership for the Cardiff Triathlon run section further cements the triathlon as one of the standout highlights of the European racing calendar, and with Odlo UK's involvement, we feel the Cardiff Triathlon will push on to become a truly world class triathlon race."
"Having worked with the Odlo team in the past, we’re sure the team can help to make all of Always Aim High's events reach a new standard in 2018 and beyond.”