Altra come on board as official trail shoe… | Always Aim High Events

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Altra come on board as official trail shoe partner for 2024 Always Aim High Events

Published: 06.12.2023

Altra Running have joined forces with Always Aim High Events by becoming the headline sponsor for the Anglesey Trail Half Marathon & 10k for 2024. They will also be their official trail shoe partner for all of their 2024 trail running events.

The Always Aim High organised event will be known as the Altra Anglesey Trail Half Marathon & 10k next year, with the event taking place on 10th November. Altra Running was founded on an innovative approach to running shoes, an approach that has kept them going for a decade.

Altra Running was founded in 2009 with the purpose of unleashing human potential by inspiring the world to move naturally. Altra's signature FootShape™ toe box gives the feet more space to sit naturally for maximum comfort and stability. Altra's shoes are built on a Balanced Cushioning™ platform that positions the heel and forefoot at an equal distance from the ground, encouraging better alignment and better form.

The Altra Anglesey Trail Half Marathon is one of the most stunning half marathon’s in the UK trail running calendar. Taking place in the in the beautiful surroundings of Newborough Forest on Anglesey. The course takes runners through the trees onto the world famous Llanddwyn Island and onwards to beautiful winding woodland trails which once hosted the Commonwealth Mountain and Ultra Distance Running Championships. They will even catch glimpses of the Llyn Peninsula and the mountains of Eryri (Snowdonia) amongst other incredible views. With single track forest trails, quiet forest views and sandy running trails, there is something for everyone in this race, which sold out in 2023.

Tim Lloyd, Director at Always Aim High Events, said: “We are incredibly proud to launch a new partnership and announce Altra as the headline sponsor for the 2024 Anglesey Trail Half Marathon. Altra is such an innovative brand and we are excited to be able to showcase their product at our 2024 events.

Andy Norman (UK sales Manager) & Matilde Giovannoni (Marketing team) from Altra had this to say about the new partnership "We are thrilled to partner up with Always Aim High Events to support their exciting 2024 races across Wales.

One of our main goals as a brand is to enable everyone to unleash their potential by moving naturally, experience the thrill of finishing their first race and setting a new personal record. And with this partnership, we hope we'll inspire the Always Aim High Events community to do so.

We’ll be happy to celebrate all the runners who Stay Out There as we do!"

The Altra Trail Half Marathon &10k takes places on the 10th November 2024. See below for more information.

Discover more about Altra on https://www.altrarunning.eu/uk and follow on social

Instagram https://www.instagram.com/altrarunning_europe/

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YouTube https://www.youtube.com/channel/UC1LU8rvHLxjDjyvym57EDtA