Always Aim High Events partner with Global endurance sports brand XTERRA

Published: 11.01.2021

2020 has been an extremely difficult year for many small businesses, with the sporting events industry being particularly hard hit. Anglesey based Always Aim High Events, who deliver some of the world’s greatest triathlons and trail races had to reschedule all bar one of their events when the pandemic put a stop to their plans on what would have been their 10 year anniversary.

However, the team at Always Aim High have been working hard behind the scenes to come back bigger and stronger in 2021, with a new partnership struck between themselves and one of the world’s leading endurance brands XTERRA. The company’s already hugely popular Snowdonia Trail Marathon will now form part of the incredible Global XTERRA Trail Marathon series, being the only race within the UK.

Tim Lloyd, company director had this to say about the exciting new partnership. “XTERRA is such an exciting brand and their races are so spectacular, they are a perfect partner for us at Always Aim High Events. The renamed XTERRA Snowdonia Trail Marathon will showcase the UK’s finest trails on a World stage and we are very proud to be leading on this. We’re also working on some additional and very exciting plans to build on our collaboration with XTERRA which we hope to share in 2021”.

The incredible routes of the Snowdonia Trail Marathon explore the trails, gorgeous panoramic views and tough climbs that make Snowdonia National Park such a mecca for outdoor enthusiasts. Visiting Llanberis, Rhyd Ddu, Beddgelert, Nant Gwynant, Pen y Pass and Snowdon, it’s easy to see why it has drawn attention as one of the most striking trail routes in Europe.

Konstantinos Koumargialis, XTERRA Europe Marketing Director added” XTERRA Europe is delighted to partner with Always aim High Events and bring our brand back to the UK. It’s been 6 years since XTERRA hosted an event in the UK and we excited to be involved with a fantastic event like the Snowdonia Trail Marathon. The race will from part of the XTERRA Trail Marathon series with 9 other international races. Our partnership with Always Aim High Events will form the foundation for more events in the future.”

With deferrals from 2020, the XTERRA Snowdonia Trail Marathon, which is taking place on 11th July is already more than half full, so if you are looking to take on the challenge in 2021 get your entry in here.