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NNormal Joins as Official Footwear Partner for the 2025 Trail Running Season

Published: 02.05.2025

We’re thrilled to announce that NNormal is joining us as our official footwear sponsor for the entire 2025 trail running season! Known for their commitment to performance, sustainability, and innovation, NNormal is the perfect fit for our community of passionate trail runners.

NNormal is an outdoor brand born between the shores of Mallorca and the fjords of Norway. The mission is to design timeless, functional, and performance-oriented gear that is built to last, encouraging people to enjoy and respect nature. All equipment is designed in Mallorca and tested in Norway, as reflected in the brand's name, which combines "Nor-way" and "Mal-lorca." The two partners at the origin of NNormal are Camper and Kilian Jornet.

As part of the partnership, NNormal will be providing exclusive prizes across all our major trail running events, including:

  • XTERRA Snowdonia Trail Marathon Eryri

  • Ogwen Yr Helgi Du Trail Races

  • Anglesey Trail Half Marathon & 10k

You’ll also be able to meet the NNormal team in person at select events throughout the season — stay tuned for details!

Their gear is designed to last. With a focus on reducing waste, withstanding wear and tear, and remaining in use for longer, their goal is to minimize environmental impact through durability. But durability goes beyond just strength — it’s also about care. That’s why they promote proper maintenance, provide repair solutions, and develop systems for recycling and reuse.

We couldn’t be more excited to have them on board and can’t wait share their products with our trail running community.

A representative from NNormal said:

“With a shared ethos focused around building communities and supporting sustainability initiatives, we’re excited to launch a collaboration between NNormal and Always Aim High to help bring some exciting races to beautiful places across the UK.”

Always Aim High Events added:

“We’re absolutely thrilled to welcome NNormal as our official footwear partner for our trail running events. The breathtaking landscapes of Eryri and our other race locations are truly a trail runner’s paradise — and there’s no better place to put these shoes to the test.

It’s also incredibly important to us to work with brands that share our vision for delivering responsible, sustainable events in these sensitive and beautiful environments. We’re excited to have NNormal represented at our upcoming races and look forward to what we can achieve together.”