About Us

We are now in our 14th year of Always Aim High Events.

It started out as a hobby, two friends with years of experience in sport and its organisation, and an idea pitched to us by others in our community. We started in 2011 with the Slateman and Sandman triathlons, one in my home village of Llanberis and the other in Kenny’s home village of Newborough.

For years, I’d been travelling to amazing events with the Saab Salomon team, and there was nothing like what I witnessed, here in the UK. People kept asking us to ‘put on something different' and so, inspired by what we had seen around the world, we decided we’d do it. Take the risk and give it a go.

Our principles were clear from the start, and they became our guide in the design of our events. They would be customer-led, supporting local businesses by buying local and showcasing the beautiful locations of North Wales. Ultimately, our events would support local communities by boosting the economy and making our own direct community investments. To date, we have donated over £260,000 to countless local charities and groups as a direct result of our events in their local areas. We set out with those principles, and we continue to operate in exactly the same way.

In the last 14 years, we have delivered hundreds of brand-new events for the enjoyment of hundreds of thousands of participants. We’ve learned so much along the way, taken risks, invested in new ideas, concepts, and races, and created jobs—building a small, close-knit team that is as passionate and committed as we are.

Throughout this, we have never strayed from our core principles; listening to the community, making decisions based on customer requests and giving things a go! On the reputation of our events, we have grown, but based on the desires of the communities in which we operate and our athletes, we have stuck with organising relatively small, unique and beautiful races.

Who knows what the future will hold? We are sure there will be bumps in the road (though hopefully not another as large as a global pandemic) but together, with our team and the Always Aim High Events community, it looks exciting, different and of course, beautiful.

See you on the start line.

Tim & Kenny