Responsible Events

We care hugely about our world. The places we hold our races are hugely special with great environmental importance and they're also our homes. We want to inspire activity in the outdoors, appreciation of the natural world and action to protect it.

We recognise that when it comes to an Always Aim High event, we are responsible for achieving good environmental practice and operating in a sustainable manner. We are committed to reducing our impact and it is our priority to encourage our customers, suppliers and associates to do the same. Not only is this sound commercial sense for all; it is also a matter of delivering on our duty of care towards future generations. We continue to seek out ways in which to improve our performance and impact the behaviour of others.

Delivering responsible events has become key to our ethos and over the last few years we have introduced some exciting environmental initiatives.

Tees for Trees

All our athletes are given the choice of a finishers t-shirt or planting a tree. We made this a choice as we recognise that for some a t-shirt is an important mark of their achievement and worn regularly. Textile waste is a major issue and we hope to make a significant contribution to reducing this within the race community through this initiative. The planting of trees helps offset the carbon emissions of athletes travelling to our events.

Cupless Races

From 2020 our aim was for all our trail races and triathlon bike sections to be cupless and bottled water not to be used at any of our events.

Due to Covid restrictions and our responsibility to safeguard our participants we have been unable to fully meet this aim, however as soon as we are able the following will be implemented.

For trail races, participants will be issued with a lightweight, foldable, re-usable cup and for triathlon a sports bottle. We encourage participants to re-use these for all future races.

In other races, where water is offered in cups all cups will be recyclable and there will be clear recycling points around the event village.

Slate Finisher Mementos

We are proud to present our race finishers with a locally bought slate coaster to mark their achievement and provide a lasting, unique, and usable memento of the event.

As well as being shipped from China leaving a great footprint, medals are non-recyclable and not re-usable. Our slates:

  • Are locally sourced in North Wales, supporting the local economy
  • Are made from slate that would otherwise be waste
  • Can be used time and time again or displayed in many different ways
  • Can be taken into work to 'subtly' show off and provide fond memories during a long day in the office
  • Are unique to our events and linked to our history
  • Are beautifully designed to mark the event

Before the pandemic hit, however, we took delivery of finisher medals for all 2020 events. With us running only one event in 2020 pre-pandemic, we were left with a stock of these medals.

To maintain our high environmental standards, and in line with your feedback that we gathered via our social media channels, we have decided to reuse these 2020 medals at our 2021 events. You strongly fed back that this was the right thing to do, and we agree. This will mean that the medals will not go to waste.

As a gesture for your support on this, we offer those in any event who will be receiving a 2020 medal a discount code for 5% off a future Always Aim High Event.

In addition, through our partnership with the Size of Wales charity, we will be planting one tree per participant who will receive a 2020 medal in 2021.


Since 2013 we have had an incredibly strict littering policy on all our events. If someone is caught littering they are disqualified from the event. We have actioned this on numerous occasions and will continue to do so.


All our signage is re-usable and de rigged as soon as the event is finished along with a full litter pick. Routes are checked the day following an event in case any have been missed. If anyone reports litter or Always Aim High signage still in place following an event, we will act immediately to rectify the situation.

There are many other promises we are making and actions we are taking to improve our environmental practices. Read our full environmental policy.